WHY & HOW... I support Heart-Based Solopreneurs

My Holy Shit Moment

I struggled for so many years while trying to make a decent living by sharing my heart with the world. My heart was, and still is, on fire for sharing insight and wisdom that helps people see beyond their fearful conditioning and live a life that's connected to more love, compassion, and freedom. Through my own experience of transformation, from living a fearful and serious life to living with more joy and playfulness, I was compelled to help other people see what I saw. I was deeply inspired to help people see just how beautiful they are, how beautiful others are, and how beautiful life is, even though, yes, it doesn't always look that way.

However, in my struggle to support myself financially, I didn't realize just how important it was for me to integrate proper business fundamentals, such as messaging, marketing, and sales. I was just doing what I thought would work and then hoping it would work out, but it never did. My fingers were constantly crossed as I offered real value to the world. It seemed like it had to work out because people were genuinely enjoying the things I had to say and the ways I offered support. Yet, for some reason, I could never really take off financially.

After years of financial struggle, I had a "holy shit" moment of deep humility.

"Holy shit, I have no clue what I'm doing. Sure, I'm really good at doing what I do, but I'm absolutely terrible at making money doing it."

I was arrogant, in a way, where I thought that just because I was really good at something else, I should automatically be really good at this other thing. This led me to believe that it would just work out, almost like I was entitled to success because I was genuinely good at helping people see beyond their fears and connect with more love, compassion, and freedom.

This is like thinking; "just because I'm an expert at cooking, if I open a restaurant it's guaranteed to be a success." Nope! Life and business don't work that way.

As I sat with this realization and explored just how much I didn't know, I searched online for solutions. My conclusion was the following: "Okay, I have a lot to learn here, and I need to make a decision if I'm actually going to learn it or just keep crossing my fingers."

Being that I've already spent so much time crossing my fingers, I was deeply aware of the pain and disappointment that it caused. I knew I didn't want that. So, naturally, it was decision time. Something that I found quite interesting was just how important it was for me to solve this problem. If I found a real solution, then that solution would be much more valuable to me. Why? Because I was deeply in touch with the pain, while also knowing what was possible. I knew I had value, I knew I was capable, I just didn't know how to do it. This awareness made the right solution incredibly valuable to me.

I knew that if I could figure this out, it would solve so many problems and allow me to live a life that more clearly matched my heart's desire. Most notably, I would not be so stressed out about money and could live a more comfortable life, which would allow me to enjoy my work even more.

Long story short, I figured it out. I figured it out to the point where I was finally able to recognize the value of the work I do and the service I provide. I stopped hiding my value from the world. I owned my value and stopped comprising my value because I feared what others might think.

WHY... I Support Solopreneurs?

In one way, it's such a natural progression from the other work I'm already doing - helping people open up, fear less, and love more.

You see, as a heart-based solopreneur, my life is about exploring my human experience, exploring life, and being human. I discover amazing and beautiful things, and then I share those things with other people. This brings me great joy.

Of all the things I've experienced in this life and all the growth I've gone through, there are two things that have had the biggest impact and brought immense value to my life.

1. The discovery of what’s real and true, beyond the mind’s fearful illusions
   
   
2. Learning how to add value to people's lives, and getting paid well for it in the
   process.

When I see these two things working together to add value to people's lives, I feel the most pleasurable burning passion in my heart and soul. Essentially, I see a huge opportunity.

The opportunity lies in recognizing that I have a very unique perspective on the challenges and solutions of being a solopreneur. I have a lot of value to offer in this area, drawn from my direct experience.

I don't want to help all solopreneurs; I want to help a very specific kind of active or aspiring solopreneur. This is what I call a Heart-Based Solopreneur: someone like myself who has a deeply sincere interest in living a life of joyful service, sharing their talents and experience, and helping other humans grow and overcome their struggles. In shorter words, bringing more love into the world.

The answer to "WHY" is also like saying that this is what sounds like the best use of my time. It involves both the value I can provide by doing what I enjoy and a clear path for my own growth that delves into what I'm deeply interested in.

Also, it's important. There are a lot of people, like myself, who are struggling to add value (share love) and support themselves. This is such a beautiful problem to help people solve, and I know I can help them (the specific type of solopreneur) because of the journey I've gone through. Comically, I have zero doubt I can help them, especially if it's someone who closely reflects myself.

HOW... I Support Solopreneurs?

Firstly, my intention is to create an enjoyable experience for heart-based solopreneurs. Secondly, I develop content, resources, and opportunities to help them make meaningful progress. This document you are reading now is a resource, and I am enjoying the process of creating it.

I'm going to create as much free content as I can that genuinely helps heart-based solopreneurs gain clarity, get focused, and become profitable. This is also like asking, "How can I best help people who are like me five or 10 years ago, but can't yet afford to hire me for my direct support?"

Importantly, in reflecting on my own experience, the free content I found online was helpful and a great starting point. However, what was most helpful was investing in myself by getting direct support and guidance. This accelerated the process of learning.

Because of this, to provide a greater and more impactful service, I created an offering where I help people more directly move beyond their fears, lack-based conditioning, and rapidly develop their capabilities when it comes to their messaging (clarity), marketing (focus), and sales (progress in profitability).

One of the ways I do this is through the Solopreneur Group Training Program, where a group of heart-based solopreneurs, (those like me), work together to learn, grow, and enjoy the process. This group is for those who are certain they want to pursue the path of being a heart-based solopreneur. The group offers a full year of support, guidance, and training.

Why a Year? Because… to really be successful at this, we have to understand that it takes time. You are building something meaningful, something that will add value to your life for many years to come. If we are going to build such a thing, let's take the time to do it right.

Also, I understand the difficulties that will arise when trying to do this on your own, and having a support network of people just like you is both incredibly helpful and valuable.

If I personally invest my time in someone, I want them to be successful. Therefore, I won't invest my time in them unless we can truly maximize their potential for success. This is why I'm so picky about who I let into this group. It's not so much about who can succeed and who cannot. It's about who I feel I can genuinely support and who can be supported by the other group members.

You can probably understand this. When building a business that involves supporting people, you want those people to succeed. In fact, their success is vital for the success of your business. Because of this, it’s important to only work with people who match the value you can provide. Once again, we come back to understanding the importance of messaging and communication.

In the most beautifully playful way, I am so incredibly confident that I can help the "RIGHT" kind of heart-based solopreneur make meaningful progress that I tell people:

“If you don’t like the plan we create for your journey of becoming a profitable heart-based solopreneur, I will refund your money and pay you $300 for your time.”

Yeah, that does sound kind of crazy. But it also shows you how important your success is to me. AND, it shows that not just anyone can join this training. If I wasn't clear about who I can help and the value I can provide, then I would just end up losing money and wasting my time.